The culture of an Area
that Bridged the divide between Craftsmanship and Industry
You need only travel a few kilometres in this area to notice how the presence of small and medium-sized industries characterises the local manufacturing scene and how the density of manufacturing here highlights just how many residents possess a special vocation for exceptional entrepreneurialism.
The first great evolutionary moment was in the sixties, which launched industrialisation in the area, transforming and developing the already deeply rooted artisanal experience present here.
The second came in the eighties when the “success” of the area was evident and transformed this area into a centre for national and European development.
The third is ongoing and is perhaps the most complex because it involves the passage from one type of spontaneous, extensive development to a more intensive type. It is about making investments in technology but also expanding on this with greater awareness of managerial skills and international business forecasts.
All of this is based on the process of generational change, which allows for new opportunities for development and new innovative entrepreneurial models.