Brand Identity and Reputation

Brand Identity

 and Brand Reputation

Like many Italian companies that were created and developed during the second half of the twentieth century, the family name of the founding entrepreneurs is also the company name. It’s an aspect that, over time, has consolidated the stated and perceived value of an entity that knows how to lead markets. It’s an identity that has become consolidated with the use of the brand, which can be seen on every product and every aspect that accompanies the product around the world, confirming the value of that sign and providing a reminder of a name that has become recognised in its specific sector.
A recent slight restyling has further reinforced its marketing power and modernised the corporate identity and corporate communication.
The reputation of the brand speaks for itself with over forty years on the market and with an infinite number of doors that open and close the way to domestic and professional spaces around the world on a daily basis.